Podcast: Datcha interviewed by Adrien Garcia of TheBoldWay (formerly EDLM)

Podcast EDLM

“We realized that on our e-shop, customers who are in Paris order online, and have it delivered, even if they live 3 metro stops away. And at the same time, they still like their local stores. So there’s something that’s really going to come into play over the next few years, because there’s a knot. “

“All the work we used to do in the boutique, explaining each collection, to a customer who comes in and asks questions, people who don’t come to Paris, and who don’t come to the boutique, that info there, they didn’t necessarily have, or they weren’t going to look for it on our site. Instagram really allows us to be direct with our customers who follow us.”

“The memory associated with the act of buying is something interesting, and bringing back a memory, having a memorable experience, is a real lead. There’s a real need to disconnect.”

“Customers in general, have this feeling of always being ripped off. I think customer service turned around the customer experience, that would be something interesting, to refocus customer service around the human.”

Nb: TheBoldWay or The Bold Way, formerly known as Entreprendre dans la mode or EDLM , is a podcast produced and directed by Adrien Garcia.

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